Despite all the hype about social media:
Email Marketing has still proved to be one of the most profitable marketing channels,
With an ROI of $38 for every $1 spent…
Now, You Might be thinking :
(“Yes, that’s cool and all that but, how do I apply email marketing to my business ?”…)
Am glad you asked.
Because this Infographic will show you what’s important in Email Marketing,
plus a few actionable tips you can apply… Today!
Let dive in.
Embed This Infographic Using Code Below
Here’s my take on the Email Marketing insights from the infographic + Actionable Tips:
1- Write Short Subject Lines
This is as simple as it sounds.
According to industry studies, 82% of Marketers Send Emails With Subject Lines of 60 Characters or Less…
Here’s the bottom line:
The shorter the subject line
The better it will be for your email campaigns…
Here’s why :
Shorter email subject lines results in:
- Higher Open Rates.
- More Curiosity.
- Are Mobile optimized (More on that later)
Ideally, your subject lines should be no more than 60 characters…
For example, here’s an example of what a bad subject line looks like :
In Fact, this subject line is 84 characters!
Which is too long…
Now, look at this example.
let’s keep it going…
2-Optimizing For Mobile Users.
This is very important…
Mobile opens accounted for 46 percent of all email opens.
That’s almost half the percentage of all emails received by prospects and customers.
Now, you might already figure out what I’m about to say next:
Yes. You must optimize your emails for mobile!
The question is how? am glad you asked
Here are a few tips:
3-The Widespread Usage of Email.
Who said email is dead?
Global email users amounted to 3.7 billion users,
And that’s not all :
This figure is set to grow to 4.3 billion users in 2022
What does this mean for marketers that are looking to take advantage of this?
Well, there’s good and bad news?
Here’s the bad:
Email Subscribers will have multiple email addresses. (even old ones).
Which will result in harder to reach subscribers?
That’s the bad, ready for the good news:
A bigger audience through Email Marketing…
So here are a few tips for you:
- Ensure to use double Optin forms to avoid fake email addresses
- Give consumers incentives for keeping brands in the loop when creating new email addresses.
- Regularly go through your lists and remove old email addresses.
Global email users amounted to 3.7 billion users, This figure is set to grow to 4.3 billion users in 2022. Click To Tweet
4- Email Open Rate Across All Industries.
Let’s admit it :
It’s hard to get people to open your emails… (at least for me.)
And there’s data to back it up.
The average open rate is 20.81%.According to an open rate benchmark research done by Mailchimp
Now that might sound discouraging.
(I think so too…)
You can take the actions to ensure you get the best open rates.
- Write engaging subject lines.
- Segment your list carefully.
- Avoid spam filters.
- Send at the right time.
5-Personalize Your Emails.
Let me know if this ever happened to you…
You log in to your email inbox:
And immediately you see your name in the subject line of an email.
That’s the power of personalization…
Here is some customer information that you can use to personalize your emails.
- postal location
- current location
- social media accounts
You can also use any other information that might make the email more personalized.
For example, you can talk about a previous product the subscriber purchased.
Using an Autoresponder like Active Campaign can make the process of personalizing your emails a breeze…
Note: Email Personalization is all about building relationships with your email subscribers and helping them achieve their goals while driving higher engagement.
6-Billions of Emails Are Sent Daily.
Email campaigns are being sent the moment you read this.
In fact :
Data from Statista reveals the number of emails received and sent out, will surpass 347 billion per day by 2022.
Now that’s a lot of emails per day,
So with that out of the way, marketers need to take the necessary steps to ensure their emails stand out in subscriber’s inbox…
Here are a few steps to take…
1- Avoid Spam words
To ensure your emails are delivered to the inbox avoid using Spam Words In your email copy.
Spam words include:
- 100% free
- Giving it away
- Web traffic
- Please read
- Will not believe your eyes
2- Use Email Subject Lines Relevant to Subscribers.
In order to send the most relevant emails to the right subscribers on your list is to use Smart Segmentations with your autoresponder…
I personally use Active Campaign. which allows you to control the way subscriber’s messages are personalized.
3- Split testing Emails…
Another way to ensure you are sending the right emails is to do A/B split testing.
Ideally, you want to split test things like:
- Email Subject lines
- Call to actions
- Email body copy.
Note: Not all Email marketing tools allow split testing.
Here are a few that allow this feature :
7-Welcome Emails Have a High Open Rate.
Your welcome email sequence should be the most important email that subscribers receive from you.
Because they have the highest open Rate!
Welcome emails also generate 320% more revenue than other marketing messages.
With that being said if you don’t have a welcome email sequence you should set up one to take advantage of this.
If you are stuck and don’t know what to write for you welcome email series you can use DripScrips
8- Send Cart Abandonment Emails
If you’re like me you leave stuff in your online shopping cart all the time…
And to make it worst most times I never return to finish that purchase…
For one reason or another.
But in the eyes of a marketer, this is bad.
But there’s a solution…
Shopping cart abandonment emails.
Data from SaleCycle shows Shopping cart abandonment emails sent within an hour boost conversions By 6.33%…
Imagine getting 6.33% of the visitors to finish their purchase that was abandoned.
Here’s a simple technique that almost always works for abandoned cart emails.
Sometimes customers just need a reason to make that purchase right now…
So using a bit of urgent will get the job done.
You can do this by adding a countdown timer in your emails…
Another way you can use urgency is to send a discount code in your emails which will expire at a specific time.
9- Promotional Emails Influence Purchase Decisions…
From time to time you should send offers to your email list…
Don’t be afraid to promote stuff to your audience.
That’s why they signed up for your email list.
They want to hear from you and buy your stuff.
It gets better :
Recent Report shows: 68% of millennials say promotional emails have influenced their purchase decisions…
Just to keep in mind,
When it comes to Promotional Emails:
As a rule.
I learned from the book Written by Chad S. WhiteEmail Marketing Rules
“Don’t include too much Promotional content in your transactional emails”
Once you keep that in mind before sending out your promotional emails… Your set.
To cap things off here are a few actionable tips you can use to take advantage of this:
Actionable Tips :
- Use discount code.
- Offer extra bonuses with purchase.
- Personalized offer emails.
With all these data there’s no doubt email marketing will continue to be the highest in ROI in the future and beyond…
So if email marketing has been on the back burner for you,
it’s time to take advantage of its growing number…
To help you implement Email Marketing in your business the right way
So today I have something to help you implement the content from this guide: a free PDF checklist.
Once you download the checklist.
leave a comment and let me know your #1 take away from the Post the article.